Whenever you create content, you want to make sure your efforts are as effective as possible. One way to ensure that is to work smart, not hard. What do we mean by that?
Mostly what we mean is planning ahead to ensure your content release is strategic rather than haphazard. After all, you can work hard all you want but if you’re not working smart, it’s going to be a waste of time and effort.
One thing that helps a lot is doing the things you can ahead of time. As live streamers know, sometimes there’s no way around content being created in real time. However, if you are also creating vod content, it makes sense to plan when those will be released and to schedule them for the optimal time for your audience.
After all, what’s the point of working hard on creating great content if you’re just going to release it at a random time when only a few people will see it? If you want your content to reach as many people as possible and have a positive impact on your audience, then you need to plan ahead so that when it’s time for your content's release those people will be ready and primed for it!
It's a party! And the first thing we all do when we're at a party is whip out our phones and start snapping!
Of course, we only post the best pictures. Or maybe they're all great pictures, but obviously you can't post them all at once. So you pick one or two to post now, and then save the rest for later…
And that's where your backlog comes in. Your backlog is simply the photos you've taken that haven't been posted yet.
You should always have a backlog of photos—after all, you can never predict when life will be slow and you'll need some content to keep up your consistent presence. And even if life is busy, it never hurts to go down memory lane and share some fun memories with your followers!
As a content creator, you never know when you’re going to get that burst of energy. You never know when the light bulb is going to go on for something really cool and really big, so it’s important that you always have your guard up, and are prepared for when these ideas strike. For example, say you book a photographer for a photoshoot—well, if it’s just a one-hour shoot, then you should bring multiple outfits with you so that you can create different looks and different pieces of content. After all, there might be some days where maybe you don’t feel creative at all—so why not take advantage of the time when the creativity is flowing?
Another example: Say you have an idea and it involves creating five or six pieces of content around the same theme. Well, why not put them all together in one day while you’re feeling creative? That way, they’re all done and ready to go out over time.
So the biggest thing you can do to get more use out of your content is to think about how to break it up.
Can you take a blog post and make a facebook post, tweet about it, and make a tumblr post? Can you take that blog post and make ten tweets or posts out of it? That way you're not only getting more out of the original content but also spreading it out over time so that you're consistently reaching people.
There are so many apps that let you schedule your posts! You can write up all your content and schedule it to go out every day at 8am for the next month, then have all those posts scheduled to automatically repost again at 6pm every Wednesday for the next month, etc. There are tons of them out there! Which one works best is really going to depend on what platform you're using and what kind of content you're trying to get out there!